Ten years ago this month, a simple match-three game made its debut on iOS. The title had already launched on Facebook earlier in 2012, and had quickly gained momentum, gathering four million players in a few weeks. On mobile, it also didn't take long for the game to take over the free-to-play charts.
Fast forward a decade and Candy Crush Saga is one of the most played games in the world, still generating growth year after year after year.
Looking at Activision Blizzard King's Q3 financials last week, King saw an 8% rise in net bookings year-on-year, which was attributed to the continued strength of the Candy Crush IP. The amount of time users spent within the Candy Crush IP during the quarter also continued growing for the fifth successive quarter. So it's fair to say that ten years on, Candy Crush isn't going anywhere.
source https://www.gamesindustry.biz/ten-years-of-candy-crush-how-king-continues-to-dominate-mobile
