Advertisement

Responsive Advertisement

Nintendo: Mobile strategy is about reaching new audiences

Sign up for the GI Daily here to get the biggest news straight to your inbox

Nintendo has seemingly confirmed what many already assumed: it considers its mobile games to be more like marketing tools than revenue generators.

The platform holder has had an erratic track record with mobile games since it first launched Super Mario Run in 2016, shutting down half of the titles it has published after just a few years.

Read more



source https://www.gamesindustry.biz/nintendo-mobile-strategy-is-about-reaching-new-audiences