Loot box researcher Leon Xiao has found that rating board warning labels about randomized loot boxes are being inconsistently applied.
Xiao's latest study looked at the whether the North American ESRB and Europe's PEGI rating systems are applying the "In-game purchases (includes random items)" labels consistently. The labels were rolled out by both groups with essentially identical criteria after government scrutiny on loot boxes.
Separately, Xiao also took a random sampling of 100 games on Google Play that were known to have loot boxes in them and check to see if the comparable IARC label regarding loot boxes was included alongside each game's rating.
source https://www.gamesindustry.biz/study-loot-box-labels-inconsistently-applied
