To make a successful mobile game, monetisation can't be an afterthought; it has to be an integral part of the development cycle from the beginning.
It's dangerous to go alone, though, so GamesIndustry.biz sat down with Meta Audience Network's Michael Bertaut to talk about in-game advertising, player acquisition, and the future of monetisation.
Check out some key takeaways from our conversation with Bertaut below, and be sure to listen to the full episode for even more.
source https://www.gamesindustry.biz/whats-next-for-in-app-purchases-in-game-ads-and-mobile-monetization
