When we ask Gamesight CEO Adam Lieb and CMO Nicole Yang what's the big story in the world of game advertising, the answer they give is very clear: TikTok.
"TikTok went from having virtually no publishers working with it two years ago to a platform now that is in almost every game marketer's budget somewhere," Lieb says. "I don't know I've ever seen anything grow as fast, in terms of both prevalence and the percentage of companies on TikTok, as well as the size of budgets folks are putting into that platform."
TikTok was big last year. He says it will be big in 2023. And he says the scale of the platform is now large enough that it's doesn't even need to grow much more in order to stay relevant.
source https://www.gamesindustry.biz/where-are-people-going-to-advertise-games-in-2023
