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Anna Hollinrake and Pavle Mihajlovic have been close friends for a long time.
The duo met at the 2017 BAFTA Breakthrough Brits event – the year that Hollinrake was part of the cohort. Since, they've developed a habit of just saying yes to things. They've learnt how to ride motorcycles together, how to surf, and completed a short story writing course… so starting a games studio together seems like a logical next step.
source https://www.gamesindustry.biz/what-kind-of-studio-does-electric-saint-want-to-be