The average amount of money spent on a video game in the UK last year was £36.47, a rise of 6.7%.

This is data from GfK, courtesy of the Entertainment Retailer’s Association Yearbook, and based on physical retail sales. In terms of full-game downloads, data firm Omdia estimates that the average selling price was £15.19 last year, which is a rise of 7.3% year-on-year.

The rise is a little below the inflation rate in the UK of just over 10%.

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source https://www.gamesindustry.biz/average-selling-price-of-games-rose-nearly-7-in-the-uk-last-year