"It's possible that people have already made their mind up about E3. Perhaps all of this is a little too late. And when my bosses come back from meeting all the big games companies (with a presentation that will inevitably get leaked), perhaps we'll hear how everyone was indifferent, and it's just not what the industry is looking for.
"But I hope not. I hope they'll sign up and come back, so that together we can make E3 2023 a week to remember."
That's how I concluded an opinion piece I put together about E3 back in July last year. Back then I'd been asked to feed into the E3 project from my bosses at ReedPop, and I've been kept abreast of what was going on with the show periodically since.
source https://www.gamesindustry.biz/in-the-end-the-industry-just-didnt-want-this-e3-opinion
