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When the press and influencers are looking for more information on specific games they wish to cover, they most likely get what they need from a press kit.
Press kits have become ubiquitous for game developers of any size and scope. They provide details about a title, its story, and its developing team. Each kit is tailored specifically for the game and its developer.
source https://www.gamesindustry.biz/the-blueprint-for-building-a-press-kit
