There are now 3.7 billion game consumers around the world, according to DFC Intelligence's Global Game Consumer Market Overview released this week.
While that means the gaming audience is rapidly approaching half the world's population, DFC noted a significant difference between people who play games and people who comprise the bulk of the industry's business.
"The reality is the overall number of video game consumers is fairly meaningless and mainly used for grabbing headlines," the firm said.
source https://www.gamesindustry.biz/dfc-global-game-audience-reaches-37-billion