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Ghost Ship Games' decision to open a publishing label happened two ways; gradually and then suddenly.
Having had success with co-op shooter Deep Rock Galactic, the company has been playing a supporting role within the Danish industry for some time and investing in developers. Over time, the question was asked whether the firm should start publishing other studios' games.
source https://www.gamesindustry.biz/why-ghost-ship-is-sailing-into-publishing