On April 17, Sega announced plans to acquire Rovio, the Finnish studio behind the hugely popular Angry Birds series, in a deal worth €706 million.
It's the latest example of a long-standing console and PC publisher trying to establish a foothold in the lucrative but highly competitive mobile gaming market, following Take-Two's $12.7 billion purchase of Zynga, Electronic Arts' $2.1 billion acquisition of Glu Mobile and Microsoft's ongoing attempt to acquire Activision Blizzard, which owns Candy Crush creator King.
But in the case of Sega and Rovio, there's more to the new partnership, as the leadership of both firms discussed during a press conference at Rovio's Helsinki headquarters yesterday.
source https://www.gamesindustry.biz/why-did-sega-buy-rovio
