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There was a moment on Sunday when it felt like E3 again.

Microsoft's showcase may have been a digital stream, but there was a small auditorium where people could sit and watch. The fans were there, doing the usual whopping and hollering. Phil Spencer, Sarah Bond, Matt Booty, Todd Howard and the Microsoft exec team appeared on the stage. It was smaller, but it wasn't a million miles away from the Xbox press conferences of old.

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source https://www.gamesindustry.biz/summer-games-fest-was-a-good-media-event-but-where-does-it-go-from-here-opinion