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Saudi Arabia is pouring billions of dollars into the video games industry, primarily via its Public Investment Fund.
Over the past few years, the Fund has purchased stakes in Capcom, Nexon and Nintendo, increasing its stake in the latter to 8.26% earlier this year. Prior to this, it invested in Activision Blizzard, Take-Two Interactive and Electronic Arts, upping its stake in the FIFA publisher to 9% last month.
source https://www.gamesindustry.biz/what-is-savvy-games-group-and-how-is-it-trying-to-change-saudi-arabias-image
