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ESRB wants to make it easier to harvest kids' personal data | This Week in Business

This Week in Business is our weekly recap column, a collection of stats and quotes from recent stories presented with a dash of opinion (sometimes more than a dash) and intended to shed light on various trends. Check back every Friday for a new entry.

Is technology that guesses people's age based on their appearance a valid tool to confirm parental consent?

The ESRB is hoping so, as the North American ratings board is asking the US Federal Trade Commission to make facial age estimation one of the approved methods of verifiable parental consent (VPC) under the Children's Online Privacy Protection Act (COPPA).

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source https://www.gamesindustry.biz/esrb-wants-to-make-it-easier-to-harvest-kids-personal-data-this-week-in-business