Sign up for the GI Daily here to get the biggest news straight to your inbox
With the proliferation of online games, some titles have been positioning themselves more as platforms, such as Roblox, Minecraft, and Fortnite. They host musical concerts, marketing activations, and interactive experiences designed to advertise all manner of brands and movies.
In March, Epic Games released its Unreal Editor for Fortnite, which allows users to design, develop, and publish games/experiences directly into Fortnite. This has opened a new opportunity for brands to partner with developers to advertise on the platform. One such company is Gamefam.
source https://www.gamesindustry.biz/gamefam-and-the-business-of-advertising-on-game-platforms
