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Ubisoft CEO Yves Guillemot says that streaming will change the games industry, similar to how Netflix shifted the TV and film business sector.
In an interview with the Financial Times, the executive explained that is why the firm penned a deal for the cloud gaming rights for all Activision Blizzard games.
source https://www.gamesindustry.biz/ubisoft-ceo-streaming-will-change-gaming-just-as-netflix-has-for-tv-and-film