The UK's Advertising Standards Authority has upheld two claims against Hutch Games for violating loot box disclosure rules.
The regulator found that ads for F1 Clash: Car Racing Manager on the App Store and Rebel Racing on Google Play were misleading because they neglected to include mention of paid loot boxes in the game.
Hutch argued that because players could progress through the game without spending money, such disclosure was unnecessary. It pointed to guidance from the ASA's sister organization the Committee of Advertising Practices that said such an arrangement would put in-game storefronts outside the scope of advertising standards.
source https://www.gamesindustry.biz/hutch-games-slapped-for-loot-box-disclosure-violations
