Atari has been considered a retro brand for decades now, but it hasn't always leaned into that designation. While licensed T-shirts and plug-and-play consoles have been a fairly consistent offering, the company's growth plans focused less on its own games and more on branching out to wearables, movies, gambling, blockchain, and hotels.
That changed a couple years ago with the arrival of new CEO Wade Rosen. Since Rosen's appointment, Atari has continued trying to grow the business, but with acquisitions and investments that mostly had a very clear retro angle.
It acquired Digital Eclipse, developer of the Atari 50: The Anniversary Celebration collection, maybe the best-reviewed game with the Atari name attached since the company left the hardware business in the '90s.
source https://www.gamesindustry.biz/ataris-re-focus-on-retro
