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Ubisoft has responded to complaints that advertisements are appearing during gameplay sessions of full-price games, attributing it to a technical error.
Players of Assassin's Creed Origins and Odyssey have complained via social this week that bringing up the map triggered a screen-filling Black Friday promotion for the recently-released Assassin's Creed Mirage.
source https://www.gamesindustry.biz/ubisoft-says-technical-error-caused-in-game-ads-in-assassins-creed