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How to effectively communicate through change

In a talk during our GamesIndustry.biz HR Summit late last year, games industry comms veteran Cat Channon gave pointers about communication through change, and how to take into account the human impact of change when sharing information with staff, whether about layoffs, big M&A deals, or real-world calamities that might be affecting staff.

Channon has over 30 years of experience in games, most recently as EA's vice president of global corporate communications where she was supporting a team overseeing a workforce of 13,000 people across 23 locations. Over the years she's worked at the likes of Warner Bros, Blizzard as it was taken over by Vivendi,, Take-Two, NCSoft, and more, from small startups to giants of the industry, across various countries.

"What each of those has taught me is the cultural nuance that comes with communication and how it can have a huge impact on how effective your communications are," Channon said. "I know from my own experience how heavy the words can hang in [times of] change if we don't get them right."

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