Tencent has always been looking beyond the borders of its home market in China when it comes to growing its games empire, but the last two years have seen those plans advance significantly.
While the company continues to generate the bulk of its games revenues from domestic titles, it has been pouring more and more investment into overseas operations and partners – even opening a handful of TiMi Group studios in the West – in the hope that it can become a truly global player.
"We think a good publishing strategy is to look at the whole market and do the global version [of any game] first, not to go separately step-by-step – I don't think that's a good approach," Tencent's global games CEO Michelle Liu tells GamesIndustry.biz.
source https://www.gamesindustry.biz/how-tencent-is-ramping-up-its-global-games-business
