Advertisement

Responsive Advertisement

Microsoft confirms Game Pass cannibalizes sales

The UK Competition and Markets Authority's provisional report on the Microsoft-Activision Blizzard acquisition includes an admission from Microsoft that putting games into its Game Pass subscription service cannibalizes sales of those titles.

"Microsoft also submitted that its internal analysis shows a [redacted]% decline in base game sales twelve months following their addition on Game Pass," the CMA noted in its report.

That confirmation runs counter to claims Xbox head Phil Spencer made in 2018 that Game Pass boosts sales rather than undermines them.

Read more



source https://www.gamesindustry.biz/microsoft-confirms-game-pass-cannibalizes-sales