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Update: Amazon has confirmed it has launched Luna in the UK, Germany and Canada.
A blog post offers an introduction to the cloud gaming service for new users, including links to buy the Luna console in the three territories. (The service is also compatible with keyboard and mouse, as well as Xbox One and PlayStation 4 gamepads)
source https://www.gamesindustry.biz/amazon-luna-launches-in-the-uk-germany-and-canada